About us

Our Mission

  • We want to empower as many people as possible to be able to understand and improve their impact on the environment. 

THE TEAM

Greg Jackson – Founder and CEO

Greg worked for ten years as an economist. Both for the UK government and independent regulators helping markets work better for consumers.  Greg came up with the idea for the platform after having difficulties finding a reliable consumer platform to help offset his own carbon footprint. Greg is responsible for the overall direction and strategy for the platform. 

Will Liddie -CFO

Will is our financial guru, having previously worked as a financial controller for a major green energy company and in the charity sector will loves putting his financial acumen to good use. 

Harriet Glen – Sustainability adviser

Harriet is our Geography and sustainability expert having studied Georgraphy and urban planning and worked across a range of key roles in public transportation globally. 

Approach to costs

In order to cover the costs of running this platform we work with a range of partners who may pay us commission. When you click through and make a purchase with our carefully selected partners. We may get a small payment for the introduction. This is a real win – win, we can use this revenue to share the word more widely, are able to provide offsets at a lower price and our members get connected to fantastic environmentally friendly suppliers.

Unlike most other providers we do not charge you anything to provide offsets, the only costs you pay are the direct costs of the payment processing for your transactions. This works out at around 30p for a 10 GBP offset.

 

Frequently asked questions

We want to do as much as possible to help you and make our approach transparent, we set out some answers to some common questions we have been asked below but please get in touch if you have any further questions.

In an ideal world this problem would be solved by governments taking coordinated global action. Unfortunately the impact of climate change has been around for decades and we are now facing a climate emergency with action coming too slowly. Although it might seem like your actions won’t make an impact, similar to voting in an election every small action adds up and can have a substantial positive impact. The more we all do and persuade others to do the better chance we all have.

In an ideal world this problem would be solved by governments taking coordinated global action. Unfortunately the impact of climate change has been around for decades and we are now facing a climate emergency with action coming too slowly. Although it might seem like your actions won’t make an impact, similar to voting in an election every small action adds up and can have a substantial positive impact. The more we all do and persuade others to do the better chance we all have.

Reducing pollution is great and we absolutely encourage this through our platform. However, currently it is very difficult to live a carbon neutral lifestyle. To counteract the negative impact of our emissions or even make a positive difference contributing to schemes which reduce or remove carbon is equally important.

No we are a UK limited company. Establishing the platform as a charity was something we gave serious though to when founding Ecoyeti as  our goals and aims our consistent with an organisation in the charitable sector.  However, we decided against this because if we are to grow and have a significant global impact on the environment there will likely come a time when we will need to attract investment to scale up which would be much more difficulty within a charitable structure.

Otherwise we continue to act in a way consistent with a charity through our principles of transparency and efficiency. Our efficient cost base actually means more of your money goes directly to making a difference than is typical for a charity, where a large proportion of donations will often be spent on internal operations and attracting more donations.

To ensure Ecoyeti remains true to our values even with future investment we have enshrined our goal of having maximum positive impact on the environment  in our companies articles of associations 

All offsetting schemes we use are certified as gold standard offsets. This is a certification scheme which assesses the impact of the offsetting projects and ensures any project is appropriately audited.  Gold standard has in place rigorous methodologies in place to estimate the impact of projects and also ensures each project is sustainable. For example in tree planting there are additional requirements to ensure permanence and make sure a high level of environmental integrity is maintained.

We collect all our subscriptions payments together and use our expertise to fund the most efficient offset schemes. We make a group offset purchase to reduce transaction costs and publish the certificate indicating that the credit has been cancelled. We then publish a list of all the membership numbers which contributed to this credit so that you know your subscription has made an impact.

Currently our offsets are purchased through third parties although as we continue to grow we will explore whether we can establish our own schemes to further improve the efficiency of the schemes.

All offsetting schemes we use are certified as gold standard offsets. This is a certification scheme which assesses the impact of the offsetting projects and ensures any project is appropriately audited.  Gold standard has in place rigorous methodologies in place to estimate the impact of projects and also ensures each project is sustainable. For example in tree planting there are additional requirements to ensure permanence and make sure a high level of environmental integrity is maintained.

We collect all our subscriptions payments together and use our expertise to fund the most efficient offset schemes. We make a group offset purchase to reduce transaction costs and publish the certificate indicating that the credit has been cancelled. We then publish a list of all the membership numbers which contributed to this credit so that you know your subscription has made an impact.

Currently our offsets are purchased through third parties although as we continue to grow we will explore whether we can establish our own schemes to further improve the efficiency of the schemes.